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Sunday, June 19, 2005

Who Do You Link to? New SEO Tool

Many people get stuck in the sandbox because they can't get high quality links.

The solution is to keep churning out mediocre content and build more junk links, maybe also rent a few decent ones. Sure aging can have an effect, but a large part of the ineffective SEO problem might rest within the fundamental techniques being used.

Insanity: doing the same thing over and over again and expecting different results. - Albert Einstein
Many webmasters are stingy with their links, afraid to link out to other sites. Some people view sending traffic away to other sites as losing your visitors, but linking sorta works on a karma like system.

If you don't link out to anybody and your content is not amazing then most of the best sites are not going to want to link to you. Why should they?

Certain sites are not going to want to link to your site no matter what, but you can still work your way into their community by linking at them. As you cite relevent and useful resources your site becomes more linkable. More of the sites you want to links from will send you some link love.

Linking out freely and regularly is one of the cheapest and fastest forms of marketing available. Many new webmasters drop the ball on the concept because they feel they need all the links to point their way.

In the spirit of linking, I am linking at Jim Boykin's new SEO tool, which tracks who you are linking at: Forward Links (beta). Nice touch on the beta name Jim.

Currently the tool only shows the first 100 outbound links it comes acrost.

I think Jim might further explore the neighborhood concept next week, during his WMW speech. Google Touchgraph also does a good example of showing the neighborhood concept.

Are there any good sites I should be linking to which I have not yet linked to? If so feel free to mention them below.