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Tuesday, July 19, 2005

Yahoo Health Blogs Launched

Yahoo! as launched a range of interesting health blogs, covering topics including yoga, nutrition, diabetes, depression, cholesterol, breast cancer and asthma. The blogs are written by experts in their field, and include an RSS feed, comments (although Yahoo! registration is required) and permalink options, although the branding is simple and generic across the various blogs under the Yahoo! Health Beta banner.

Steve Rubel suggests that theses new blogs could be part of a strategy by Yahoo! to build their own consumer blog network, however comparing the two is like comparing chalk and cheese. Whilst the Yahoo! blogs have the ability to build traffic through leveraging the Yahoo! brand name, posting a couple of times a week doesn’t normally make for a lot of repeat viewing.

From Rubel : “See a trend here? I think I smell a strategy. First Yahoo! News gets blogs, then Health, Travel, Autos, etc. etc. Look out Weblogs Inc. I am sure Tech blogs will be next.”

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