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Monday, June 20, 2005

Google's Site Targeting Beta Now Available to all AdWords Advertisers

Google has expanded the Site Targeting beta it launched back in April of this year. The feature enables advertisers to target their ads to thousands of specific content sites across the Google Network.

According to Google's Barry Schnitt, "As a result of today's launch, all advertisers can now launch site targeted campaigns, increasing the competition for ad space on websites in the Google Network. Greater competition among ads will provide users more useful, more diverse, and more relevant ads for users, while enhancing the revenue opportunity for AdSense publishers."

Site Targeting offers placement on a CPM (cost-per-thousand impressions) basis instead of the usual CPC (cost-per-click).