Rumors: Ask Jeeves to Launch PPC Engine

Reportedly, Ask Jeeves' paid search will look similar to Google's system. It primarily will be based on keyword bidding, but with some measure of relevance, such as click-through rates, factored into the advertiser's ultimate cost. The minimum bid will reportedly start at 5 cents. Ask Jeeves' sponsored listings likely will co-exist with Google's, at least for the time being. Google's contract to power sponsored listings on Ask Jeeves doesn't expire until 2007.

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