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Tuesday, August 30, 2005

Search Engine Marketing Seminar Scheduled

Canton, Ohio - (via THE HOSTING NEWS) - August 30, 2005 - Platform Lab is hosting a search engine marketing seminar presented by leading search engine marketing experts Matt Bailey and Jennifer Laycock. Bailey and Laycock are requested speakers at search engine marketing conferences, including Danny Sullivan's world-renowned Search Engine Strategies conferences.

The seminar titled "Search Engine Marketing Made Simple" will be held on September 27, 2005 from 9:00 AM - 5:00 PM at the Business Technology Center (1275 Kinnear Road, Columbus, OH). The early registration fee is $99, effective until September 15, 2005, at which time the price becomes $149.

Bailey and Laycock will present a one-day crash course designed to help professionals increase traffic on their web sites, gain a competitive edge, and grow their online businesses.

Subject matter includes how to improve rankings in Yahoo, Google, and MSN, evaluate web statistics and track return on investment, and write effective copy for both customers and the search engines.

The seminar will conclude with an interactive session during which Bailey and Laycock will review attendees' web sites and provide advice and feedback. For more information or to register, please go to or call 330.493.6141.