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Thursday, October 13, 2005

SEMPO Announces New Platinum Sponsor MSN

Palo Alto, CA (PRWEB) October 13, 2005 -- The Search Engine Marketing Professional Organization (SEMPO) today announced that MSN has become a Platinum sponsor for the next fiscal year’s activities.

Successful search marketing requires ongoing research and training and SEMPO sponsors provide the necessary funds to conduct primary research and develop educational materials for the industry.

Jeffrey Pruitt, SEMPO Treasurer and co-chair of the organization’s Development Committee, said, “MSN's willingness to become a Platinum sponsor is a clear indication of their commitment to our mission to increase awareness and promote the value of search engine marketing worldwide. It is also a clear indication that SEMPO’s position as the leading non-profit professional association in the search engine marketing industry has been solidified in the past year with the support from our members and sponsors.”

According to SEMPO research, advertisers in the U.S. and Canada spent over $4 billion dollars on search marketing programs in 2004. That figure comprises payments to search engines and search-related media companies, search engine marketing agencies as well as in-house expenditures in support of such programs, including "paid placement," "paid inclusion" and "organic search engine optimization."

“MSN values SEMPO’s mission to provide current, relevant information about search engine marketing to the advertising community,” said Mari Kim Novak, Director of Industry Relations for MSN at Microsoft Corp. “We look forward to working together to increase awareness and promote the value of adCenter as a one-stop shop from which advertisers can manage all their MSN advertising campaigns, end to end, including display and direct ads. In addition, advertisers will be able to use advanced targeting tools and audience intelligence data to reach their desired audiences across the MSN network.”