Google Offers Web Analytics for Free
Disrupting yet another market, Google Inc. is now offering enterprise-class Web analytics for free.
In March, Google acquired San Diego-based Urchin Software Corporation and promptly lowered the monthly cost of the company's hosted Web analytics service, Urchin On Demand, from $495 to $199. Today, the search company is re-branding Urchin under the name Google Analytics and making it available to everyone for nothing.
"From an enterprise standpoint, the price is right," says Brian Comeau, a search engine optimization specialist at e-commerce network Ritz Interactive Inc., which currently relies on Urchin.
Web analytics is the analysis of the data generated by visitors to Web sites -- the pages they visit, the ads they click on, and various related metrics -- for the purpose of marketing and content optimization.
According to Eric Peterson, a senior analyst at JupiterResearch, competing enterprise Web analytics vendors charge anywhere from several hundred dollars annually to millions of dollars per year for complex, high-traffic installations.
Read more...
In March, Google acquired San Diego-based Urchin Software Corporation and promptly lowered the monthly cost of the company's hosted Web analytics service, Urchin On Demand, from $495 to $199. Today, the search company is re-branding Urchin under the name Google Analytics and making it available to everyone for nothing.
"From an enterprise standpoint, the price is right," says Brian Comeau, a search engine optimization specialist at e-commerce network Ritz Interactive Inc., which currently relies on Urchin.
Web analytics is the analysis of the data generated by visitors to Web sites -- the pages they visit, the ads they click on, and various related metrics -- for the purpose of marketing and content optimization.
According to Eric Peterson, a senior analyst at JupiterResearch, competing enterprise Web analytics vendors charge anywhere from several hundred dollars annually to millions of dollars per year for complex, high-traffic installations.
Read more...
posted by Mr-SEO @ 9:36 AM
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