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Thursday, July 28, 2005

MSN gives away search screen saver

The basic objective of search engine companies is to deliver as many search engine result pages as possible. The reason: This means that they can serve you more pay-per-click text ads, and get some more revenue.
Hence the need to lock you in to their service. MSN has delivered a new solution to the problem.
You can now download a free screensaver for Windows that can be personalized with background photos, weather information, RSS feed headlines, information about your HotMail account, MSN messages and more. And yes, there is also a search form for the MSN search engine.
What bothers us, though, is that you need to install the MSN Search Toolbar with Windows Desktop Search before you install the screensaver. This is much more than we have bargained for.