SEO News | News on SEO -By Mr SEO

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Wednesday, August 31, 2005

Google takes ad sales to print

Google is expanding its lucrative Internet advertising network into the print world in a bold attempt to capture traditional ad dollars.

The search king, which makes 99 percent of its revenue from Internet ads, is quietly testing the waters of print advertising sales, according to executives at several companies that have bought the ads. Google recently began buying ad pages in technology magazines, including PC Magazine and Maximum PC, and reselling those pages--cut into quarters or fifths--to small advertisers that already belong to its online ad network, dubbed AdWords.

"We were approached by Google two and a half months ago, telling us that they were starting this print advertising campaign," Michael Keen, president of Inksite, one of the five advertisers in PC Magazine, said Monday. "Because we had been one of their AdWords advertisers, they thought we would be a good candidate to try their new advertising" effort.

The experiment, as it is described by the companies buying the ads, is Google's latest foray into display advertising and another big step toward becoming a one-stop shop for ad sales, whether online or offline. The trial also marks the first time the company has ventured offline with any of its products, according to industry watchers


Tuesday, August 30, 2005

Search Engine Marketing Seminar Scheduled

Canton, Ohio - (via THE HOSTING NEWS) - August 30, 2005 - Platform Lab is hosting a search engine marketing seminar presented by leading search engine marketing experts Matt Bailey and Jennifer Laycock. Bailey and Laycock are requested speakers at search engine marketing conferences, including Danny Sullivan's world-renowned Search Engine Strategies conferences.

The seminar titled "Search Engine Marketing Made Simple" will be held on September 27, 2005 from 9:00 AM - 5:00 PM at the Business Technology Center (1275 Kinnear Road, Columbus, OH). The early registration fee is $99, effective until September 15, 2005, at which time the price becomes $149.

Bailey and Laycock will present a one-day crash course designed to help professionals increase traffic on their web sites, gain a competitive edge, and grow their online businesses.

Subject matter includes how to improve rankings in Yahoo, Google, and MSN, evaluate web statistics and track return on investment, and write effective copy for both customers and the search engines.

The seminar will conclude with an interactive session during which Bailey and Laycock will review attendees' web sites and provide advice and feedback. For more information or to register, please go to or call 330.493.6141.


Thursday, August 25, 2005

Expired Domains Search Engine Launches

Las Vegas, Nevada - (via THE HOSTING NEWS) - August 24, 2005 - Everyday over 20,000 domains re-enter the market, and are often registered before anyone notices. has tracked these domains and added them to a large database, which now has over 3 million available domains and can be searched for free.

With the free expired domains search engine, users need only come up with a name, idea, or word and are then met with thousands of quality available domains relating to their search.

Anyone who has recently attempted to find a quality domain understands the difficulty and frustration of such a task. Up till now there has been only two options: settle for a long awkward looking domain, or purchase one from a private owner for a large sum of money. Now, there is a third option offered by

The usual process of finding a domain is: come up with a domain name, check if it’s available, if not, then come up with another domain name and check again. This becomes a tedious and timely process, as the user must come up with a name that is not in the list of 53 million domains.

Chris Richmond, President and Founder of, has this to say about the new search engine, ''No one profits from having a user spend countless hours trying to find a domain name, which is why we have spent the time to make it as easy as possible for anyone to find and purchase a quality domain. After a user enters a short keyword the system is not only searched for that keyword, but also up to 5 additional related terms. For example, if the user enters the word loan, the system will search for all available domains containing loan, lend, borrow, debt, credit, or mortgage. The system then sorts the results by the number of times the domain is taken in other tld's making finding a quality domain easier then ever.''

The new free deleted domain search engine can be found at:

New Yahoo Site Explorer To Provide Linkage Data, Bulk Submit

During the Search Engine Q&A on Links session here at SES today, Tim Mayer from Yahoo said his company is launching (not live yet) Yahoo Site Explorer that provides webmasters and other interested parties with linkage data.

From a SES Session Summary:

Yahoo Site Explorer is a place to see which pages Yahoo has indexed. After clicking "Explore URL" you'll find the number of pages found in the Yahoo Index and also the number of inlinks. You can sort pages by "depth," submit URLs, and quickly export the results to CSV format. Site Explorer is also supported via an API.


Wednesday, August 24, 2005

Google Launches Google Talk

Want Google Talk? You Need Gmail!

How do you get Google Talk? You have to have a Gmail account. But Gmail remains a closed beta, so how to get in if you're not there already?

Google's established a new program allowing anyone in the US who can receive an SMS message to gain a Gmail account. That pretty much means anyone with a US cell phone (though I'm betting a Canadian number will also work).

Visit this page and instructions on where to send a message to Google are posted. Once you receive your code via SMS, follow these instructions, you can get an account.

Why this runaround? Why not just open things up? Google says it wants to find a way to expand the program but prevent it from being used by those who might set up a ton of accounts for spamming purposes.

"We wanted to expand the list of people who can do it [Gmail], so we're doing these text message signups. But we want to prevent lots of spam. We want to make sure Gmail is not a haven for spammers or a place where you receive spam. So we decided at this point not to go forward with an open strategy but a slightly closed one," Harik said.

By the way, Google does plan to offer SMS messaging for those outside the US to get Gmail accounts, as it sorts out details with various access providers, it said.

Read the rest of this article at SearchEngineWatch

Tuesday, August 23, 2005

Google to Deliver Instant Messages

The service may start as early as Wednesday, sources say. The firm will face tough rivals

SAN FRANCISCO — Watchers of Google Inc. soon will have something new to chat about — and with.

Continuing its rapid expansion into new product categories, the Internet search giant plans to launch an instant messaging program called Google Talk as early as Wednesday, according to people familiar with the service.The new service follows by just a few days the introduction of Google Sidebar, which pulls news stories, photographs, weather updates, stock quotes and other features onto a user's computer without opening a Web browser.

With all the new services, Google now competes with Internet portals such as Yahoo Inc., Microsoft Corp. and Time Warner Inc.'s America Online squarely on their turf, even as those companies encroach onto Google's with updated search engines.

Google has been playing catch-up with many products, such as e-mail, a personalized home page at and online maps. The goal is to get consumers to stay longer, rather than simply search for websites and then click away.

Compiling a list of buddies to chat with through instant messaging provides the kind of "stickiness" these companies covet.

"Like any big company, they've got a brand name, and they've got to keep extending it," said John Tinker, an analyst at Think Equity Partners who had not seen Google Talk.

"Because the reality is, there's not a whole lot of difference between their search [engine] and anyone else's."

According to a person who has seen the service, Google plans to let users chat using more than just their keyboards. Like similar programs from competitors, Google Talk also will let computer users with a headset have voice conversations with other computer users with headsets, this person said.


This was mention on Oct 21 2004 in webproworld

Sunday, August 21, 2005

Blogger Cuts down on Blog Spamming

Flag As Objectionable?
Have you ever found yourself clicking the Next Blog button over and over again only to come across a blog that wasn't exactly to your taste? Maybe it was politically incorrect, potential hurtful, or just plain gross? Well, one person's vulgarity is another's poetry. Or something like that. When it comes to judging which is which, things can get a little tricky.


Saturday, August 20, 2005

Blogger add-in for Word

Google has released an add-in that lets you use Blogger within Microsoft Word.

If you have a Blogger account, all you have to do download and install the free Blogger for Word add-in. A Blogger toolbar will appear in Word, enabling you to publish to your blog, without even opening your browser. Google claims the experience is as seamless as saving a file to your computer.

The toolbar button “Open Post” lets you edit your last 15 Blogger posts in Word. Klicking the “Save as Draft” button enables you to save a document in your Blogger account, but not publicly on your blog. It can then be published when you feel the time is right.


Webmasters seek to unlock search engine secrets

MOUNTAIN VIEW, Calif. - Free-flowing beer, live music, karaoke and arcade games kept the party raging at the Googleplex the other night, but the real action was unfolding inside a sterile conference room at Google Inc.'s headquarters.

That's where the cunning Internet entrepreneurs who constantly try to manipulate Google's search engine results for a competitive edge were trying to make the most of a rare opportunity to match wits face-to-face with the company's top engineers.

Google's code-talking experts, despite putting on a show of being helpful, weren't about to reveal their "secret sauce" - Google's tightly guarded formula for ranking Web sites.

But that didn't zap the energy from the "Google Dance" - an annual summer party that's become a metaphor for the behind-the-scenes twists and turns that can cause Web sites to rise and fall in Google's search results.

For the millions of Web sites without a well-known domain name, those rankings can mean the difference between success or failure because Google's search engine drives so much of the Internet's traffic.

"Being on the first page of Google's results is like gold," said Web site consultant Gordon Liametz, one of the roughly 2,000 guests at this year's party, held earlier this month at Google's colorful corporate campus.

The Web site administrators, known as webmasters, and their consultants paid particularly close attention to Google engineer Matt Cutts, the company's main liaison with the webmaster community and this party's star attraction.

"That's the Mick Jagger of search!" exclaimed e-marketing strategist Seth Wilde as he strolled by Cutts and his audience of webmasters.

Cutts, who has worked at Google for five years, sees it differently.

"I feel more like the Rick Moranis of search because I end up dealing with so many quirky and weird cases," he said.

With so much at stake, low-ranked Web sites spend much time and money trying to elevate their standing, even if they must resort to deception.

The tactics include "keyword stuffing" - peppering a Web page with phrases associated with a specific topic such as "laptop computers" in hopes of duping the software "spiders" that troll the Internet to feed Google's growing search index.

It's a risky strategy because Google and other search engines penalize Web sites that get caught gratuitously repeating the same word. In the worst cases, the offending Web sites are deleted from the index so they don't show up in search results at all.


Friday, August 19, 2005

Google is Top Search Engine in July, MSN Shows Greatest Gains

Reston, Virginia - (via THE HOSTING NEWS) - August 19, 2005 - comScore Media Metrix has released its monthly qSearch analysis of activity across competitive search engines. In July 2005, Google maintained its market share lead in the U.S. search market with 36.5 percent of all the searches submitted, followed by Yahoo! at 30.5 percent and MSN at 15.5 percent.

Share of Online Search Submissions
Source: comScore qSearch
Total U.S. - July 2005

Google Sites - 36.5%
Yahoo! Sites - 30.5%
MSN-Microsoft Sites - 15.5%
Time Warner Network - 9.9%
Ask Jeeves - 6.1%
InfoSpace Network - 0.9%
All Other - 0.6%

The total volume of online searches conducted in the U.S. increased by 22 percent year-over-year in July, reaching more than 4.8 billion. Market consolidation continued as the top six search engines - Google, Yahoo!, MSN, Time Warner (AOL), Ask Jeeves, and InfoSpace - accounted for 99.4 percent of all searches, up from 98.5 percent in July 2004.

MSN-Microsoft saw the highest search volume gain among any of the top search engines, rising 30 percent from July 2004, accounting for 744 million domestic searches.

The popularity of search toolbars has leveled off during the course of the past year, but usage remains high. In July, 11 percent of all domestic searches were conducted via toolbars, up from 8 percent in July 2004. Yahoo! remains the most popular toolbar, serving as the starting point for 51 percent of all toolbar searches executed in July. Yahoo! toolbars processed more than 282 million searches during the month, a 74-percent increase over the previous year.


Blog search engines try to block fakes

Fake blogs created for advertising purposes are causing headaches for search engines, with Google's Blogger accused of being the most common source of splogs

Blog search engines are struggling to block the increasing number of blogs that contain spam, commonly known as splogs.

Mark Cuban, the owner of a blog search engine IceRocket, said on Monday that spam occurs in "monstrous proportions" in blogs. Google's free Blogger service is a common source of splogs and spammers are automating the creation of blogs using this service, said Cuban in a blog posting.

"Blogger is by far the worst offender," he said. "It's fast, it's easy, it's free and it can be automated. So blogs are coming at us left and right. We are killing off thousands a day, but they keep on coming."

Cuban warned that splog detection algorithms are not perfect, so innocent bloggers are increasingly likely to find their sites blocked, particularly if they use the Blogger service.

"If you are an individual blogger whose blog is hosted on, every day the chances of you being excluded from's, and other search engines' indexes increases. It's not just, pretty much 90-plus percent of blogs hosted on .info sites are splogs as well," Cuban claimed.


Thursday, August 18, 2005's A9 search engine unveils photo-mapping service

PALO ALTO (AP) -- Hoping to become a more popular Internet destination, a small search engine owned by Web retailer Inc. is testing a mapping service that will display street-level photos of the city blocks surrounding a requested address, including San Diego.


Wednesday, August 17, 2005

Google Launches Adsense Blog

Learn more about adsense, tips and more

Monday, August 15, 2005

China's Internet boom

Yahoo! Inc.'s China Web site warns users they're not allowed to post content that "divulges state secrets, subverts the government or undermines national unity." Yahoo's India site has no such prohibition.

Undeterred by China's restrictions, Yahoo, owner of the world's most-visited Web portal, last week paid $1 billion for a 40 percent stake in China's biggest online commerce firm,
Yahoo invested $120 million in a Chinese search engine in 2003. In 2004, it started an auction site in China, where total online revenue hit $1.1 billion.

India, an English-speaking democracy that allows freer flow of information, had online revenue of just $93 million.

"It does seem ironic that India, with its democratic government and free press, is so far behind China in developing its Internet market," says David Wolf, managing director of Wolf Group Asia, a Beijing-based regional consulting firm.

"The simple reason is that China has the infrastructure and India doesn't," he said.


Thursday, August 11, 2005

Search Engine Marketing Companies, and InfoSpace, Sign Agreement

Montreal, Canada - (via THE HOSTING NEWS) - August 10, 2005 - Inc., a leader in Internet search and online advertising, has announced an agreement with InfoSpace Inc. that will provide's search advertisers with distribution on all InfoSpace properties, including Dogpile, WebCrawler, MetaCrawler and

InfoSpace will also provide distributed search results to be placed on the search engine beginning August 1, 2005. In the terms of the deal, InfoSpace will supply search results from some of the leading search engines on the web.

The distribution of InfoSpace paid links on is expected to increase the number of paid clicks to InfoSpace's paid search distribution network and increase search revenues for both companies.'s metasearch engine,, has a unique audience of approximately 2.3 million users (Comscore Media Metrics May 2005).

Guy Faure, President and CEO of commented on the new partnership, '' and InfoSpace have had successful technology partnerships in the past, and we are looking forward to beginning a new type of partnership where we can create revenue and user satisfaction together. Providing both targeted paid search results to appropriately answer commercial searches and returning premier web search results from some of the top engines will generate value to our loyal users.''

Richard Pelly, InfoSpace's Vice President - Search Distribution Sales and Strategic Partnerships added, ''We are very excited to commence this agreement with's metasearch engine provides a distinct distribution channel that will help us extend the reach of our distributed search solution.''

For further information on please visit:

To learn more about InfoSpace and their family of Internet properties please visit:


Wednesday, August 10, 2005

Yahoo Expands Its Search Engine Index

SAN FRANCISCO - In a major expansion, Yahoo Inc. (Nasdaq:YHOO - news) said Monday that its online search engine index now spans more than 20 billion Web documents and images, nearly double the material scanned by rival Google Inc.

Yahoo's expansion doesn't necessarily mean it produces more useful results than Google, which has long been considered the Internet's most comprehensive database.

But the breakthrough gives the Sunnyvale-based company the bragging rights to a widely watched measurement for assessing the power of an Internet search engine.

Yahoo said its index, boosted by a recent upgrade, covers 20.8 billion online "objects," comprised of about 19.2 billion documents and 1.6 billion images.

By comparison, Google said it tracks 11.3 billion objects. That figure consists of the nearly 8.2 billion Web pages that Google proudly touts on its home page and 2.1 billion images, with the remainder of material coming from its group discussions.

Until Monday, Yahoo hadn't publicly disclosed the size of its search index, but industry estimates had placed the figure somewhere between 6 billion and 8 billion.


Tuesday, August 09, 2005

Howard Stern Sues Google

Howard claims the Google adwords have been over charging him. The over charge is as high as $8 over his request cap. Read this article below:

Howard Stern Suing Google AdWords

MarketingVox has an interesting rundown on a lawsuit filed by Howard Stern against Google claiming that Google AdWord’s daily budgeting does not work correctly and credits are not given to ad campaigns which Google serves over the desired limit. Google AdWords forecasting, rankings, and budgeting have long been a problem for advertisers and agencies who are trying to stick to a set budget on a daily, weekly, or monthly basis. Looks like complaining to Google is not just something that small firms do and Google is also ignoring their larger advertisers (or larger named) advertisers who are having problems with the AdWords system.

MarketingVox reports :

Howard Stern and an industrial printing firm launched a lawsuit against Google last week, alleging that the search engine giant fails to live up to its promises regarding the daily budget limits that AdWords users can place over their accounts. The plaintiffs are seeking class action status. They say that Google’s daily budget limits are misrepresented and that Google “continues to bill plaintiffs and all other members of the class in excess of the daily budgets,” creating in effect a monthly budget limit made up of the sum of the daily budget multiplied by the number of days in the month.

Google does indicate that it will refund customers charged more than 120 percent of a daily budget, but the lawsuit gives examples that allege regular violation of this policy, with one example campaign running from between 121 and 162 percent of overdelivery, all charged to one of the plaintiffs.

Being that so many businesses build their marketing budgets around Google AdWords, you’d think Google would be able to get their daily budgeting tool in order. TV, Radio, and other traditional “low tech” media do not seem to have much trouble with doing so - neither does Yahoo.

Story posted on Search Engine Journal

If you visit threadwatch you can read how others have had the same done to them. But, they claim they received a refund a few days later.

Sunday, August 07, 2005

Search engine click fraud as high as 30 per cent

Research recently published in's online publication, The Marketing Experiments Journal, concludes that up to 29.5 percent of paid search traffic may be fraudulent. That;s news which is unlikely to please advertisers who have turned to the increasingly popular type of online advertising as part of their marketing strategy.
"From our research, we found that it is unlikely an individual committing click fraud by clicking an ad over and over will go undetected by Google," said Flint McGlaughlin, director of MEC labs. "But our research also shows that when more sophisticated systems and software are used, only a small percentage of the fraud is detected, with fraud increasing proportionate to the bid price."

The click fraud research brief can be found at and outlines what click fraud is, how significant of a problem it is and how it can successfully be avoided.

The experiment was conducted in conjunction with Los Angeles-based and focused on three pay-per-click (PPC) campaigns running during a 10-day period in 2005. Duplicate clicks were determined by comparing IP addresses, language, browser settings, referring URL, time of click, operating system, browser plug-ins and country of origin.

"Our random sample of PPC campaigns uncovered as much as 29.5 percent PPC fraud and showed that Google was able to account for and credit only a tiny portion of those fraudulent charges," McGlaughlin said. "Whether it is click fraud or the lesser known impression fraud, these fraudulent clicks can cause a lot of damage to advertisers because it drains their budgets. Companies should be aware of how big of a problem it really is and be equipped to more aptly detect it." is an online research laboratory that determines which online strategies and tactics really work in Internet marketing. Results of its experiments are published for free online in The Marketing Experiments Journal.


Friday, August 05, 2005

Should Google Pay Interest on Delayed AdSense Payments?

A WebmasterWorld thread named Google has to pay interest for adsense payments asks the question, shouldn't Google pay interest on the delay of payment for AdSense?

Most of the members in the thread say no, they should not. And I agree. Google probably doesn't get full payment (including charge-backs) until 30 days later anyway. Plus in the agreement, it specifically says that payments will be sent up to 30 days after the month where they have been earned.

This is part of doing business. A business renders services, then invoices for them, then possibly 30 days later gets paid. No interest accrued.


Thursday, August 04, 2005

Yahoo offers tips on optimization

Optimizing your site for natural search can be a great way to draw more traffic to your web site.

Any given Web search on a site such as Yahoo! can turn up thousands, sometimes millions, of results. So if you are trying to grow your business online, you will want to structure your site to improve your rankings in algorithmic (non-sponsored) search results. Consider implementing the search engine optimization tips below to help you achieve this goal.

Picking Target Keywords
Search engines look for keywords when scanning the Web for content in order to show relevant results. Thus, it's important to determine which terms your potential customers are using as they search, and make sure they are sprinkled liberally throughout your site. Two important things to consider when building this list are:

Target keywords should be at least two words long. The majority of sites usually are relevant for a single word, which creates more competition. Having additional words will increase your chances of success.
Colleagues, friends and customers may have some insight, so brainstorm with them when compiling keywords. They may have ideas that you haven't considered.
Positioning Keywords on Your Site
Search engine crawlers will scan your web pages for appropriate keywords, so it's important to place them where they're easy to find. The most effective locations to place your keywords are:

HTML title tags - Your site's title, which appears at the top of the browser window, is the first piece that crawlers will read. Write the titles of your headlines around your top two or three phrases.
META tags - META tags deliver information to the search engines for ranking purposes, explain the web page's content, and store keywords for search engines, which helps in the ranking process.
Headlines - Include your target keywords in the headlines of your pages. Search engine crawlers scan pages from top to bottom, so the headline will be one of the first things they detect.

Page Layouts
The layout of your web page also can affect a search engine's ability to find keywords. Search engines scan pages differently than humans do, so what appears normal to one may not appear that way to the other. Here are two things you can do to make your page layouts more conducive to natural searches:

If you use tables, simplify the structure to keep your keywords higher on the page--while human visitors may see your keywords, tables may make keywords appear lower on the page to search engines.
Make sure that your keywords appear in text--search engines can't read JavaScript or text that’s embedded in images.


Wednesday, August 03, 2005

Yahoo launches shopping data you can add to your site!

Use Yahoo! Shopping Data on Your Site

We're excited to announce the Yahoo! Shopping API, a new product that enables Web site owners and software developers to use Yahoo! comparison shopping data in their sites and applications.

Using the Shopping API, developers can create applications that search the Yahoo! database of millions of products and thousands of merchants, displaying prices and enabling searches in new and innovative ways.

With the Product Search API, you can search by keyword; limit your search to a specific merchant, price range or product category, and filter merchants according to their Yahoo! User ratings.

The Price Comparison Grid API gives developers access to millions of products offered by multiple merchants, returning base price, tax and shipping info and total price (based on zip code).

If you're a software developer, you can get the all the information on using the Shopping API on the Yahoo! Developer Network site. If you're a user of Yahoo! Shopping and you want to see how third parties are connecting with Yahoo! Shopping, stay tuned. We'll report back soon with examples of applications and sites that use Yahoo! Shopping data.

Jeffrey McManus
Director, Yahoo! Developer Network

Tuesday, August 02, 2005

Number of blogs is doubling every five months

LONDON - A blog is born every second, according to research from web tracking company Technorati, bringing the number of weblogs it is tracking up from 7.8m in March to 14.2m at the end of July.

The US company's latest 'State of the Blogosphere' report claims that the number of blogs is doubling every five months, with around 80,000 new weblogs being created every day.

The research revealed that 13% of all blogs tracked by Technorati are updated weekly or more regularly, and 55% of all new bloggers are still posting blogs three months after they started.

Free blogging services are also growing at a fast rate, such as those provided by MSN, Blogger, LiveJournal and AOL, and the use of software to create blogs such as WordPress and Movable Type has increased.

Technorati acts like a search engine that tracks what is occurring in the blogosphere, the name given to the realm where blogs exist.

Last month, research from online monitoring firm Hitwise signified the growing importance of bloggers by revealing that one in every 200 web visits is to a blog website.

The growing number of blogs has also seen the power of blogs grow as well. Bloggers are increasingly breaking stories before the mainstream media or being used to exert pressure on the mainstream media.


Yahoo! Yammys to honor online video through contest

Yahoo! Search has issued a call for entries into The Yammys - the first annual Yahoo! Video Search Awards, sponsored by Casio Inc. The contest aims to find and recognize the type of online video content that continues to make Yahoo! Video Search,, one of the most popular sites on the Web to find interesting, relevant, and fun video content. To enter a video for consideration, consumers should visit and search for 'The Yammys.' Submissions will be accepted beginning July 28 and ending August 17 at midnight. The Yammys Grand Prize winner will receive a red-carpet premiere in their hometown, to showcase their winning video with all their friends and family, along with a plasma TV and DVD player.

Jenny McCarthy, star of UPN's Bad Girls Guide and author of Belly Laughs, a New York Times Best Seller, Kelly Monaco, star on General Hospital and recent winner of ABC's top-rated hit Dancing with the Stars, and Pauly Shore, comedic talent and star of new reality show Minding The Store on TBS, will serve as celebrity judges for The Yammys. Categories include Bloopers, Pets, Road Trips, Office Humor, and a catch-all "I Can't Believe It!"


Search Engines Differ More than You Think

It's easy to think of search engines as black boxes that are essentially all alike, with Yahoo, Google, Ask Jeeves and MSN Search all agreeing and returning similar results for just about any query. New research shows that this idea is just dead wrong, however. Search engine result overlap is actually quite small, and shrinking, according to a new study by released today by Dogpile and researchers from the University of Pittsburgh and Penn State University.

And this lack of overlap was seen in both organic search listings as well as sponsored listings, suggesting that there's still plenty of opportunities for search marketers to gain a significant increase in exposure despite increasing competition.


Read the PDF